Monday Muse: Tuesday Edition or: the dismal marketing treatment of Netflix’s ‘Anne’

Hey, readers! You know how sometimes I don’t know what day of the week it is? Well, yesterday was one of those days. I know. Shocker. It’s sad, but the easiest way for me to pinpoint what day of the week it is, is by figuring out when the next episode of The Magician’s is going to air… Now that Legion’s season is over I have nothing else to go by. PS was everybody watching Legion? Did you find yourself completely mesmerized, but also utterly confused? Yes? No? Anyway, I loved it.

So here’s the rant I had planned to deliver on Monday… This actually struck me as a Muse-worthy topic this past weekend so, yes, I should have typed it as a draft and setup an auto post, but sometimes I’m a) not that smart and b) lazy. Oy.

To begin with, please check out this link. BuzzFeed has, more or less, boiled this issue down to a basic wtf, who did this, and why format. It’s self-explanatory and doesn’t have to do much other than make a few comparisons that will leave you indignant regarding the unnecessary photoshopping of an actress who is playing a beloved fictional character who is meant to be ELEVEN years old. I mean, REALLY!?!

There’s much to be made of this absurd marketing campaign, but while we can speculate about whether Netflix execs or the company’s marketing team have a problem with an un-retouched Anne, another major issue is the ridiculous precedents that has been set by American marketing in the first place. Are Americans so shallow that they only respond favorably to washed out, Instagram-filtered photoshop jobs that unrealistically portray the same people we’re supposed to view as relatable, and somehow believe are actually real?

And, seriously, how the hell do you justify photoshopping​ the shit out of the original promo, which is a beautiful, spot-on depiction of Anne Shirley? I mean, she’s got the hair, the freckles, she looks a little rough-and-tumble, and cute as a button. What was there to “fix” about a little girl who represents a story so far from the inane, shallow, reality show- filled world we live in?

And I’m sure some of you may be asking if I’d be this peeved if I hadn’t seen the original Canadian campaign. What if this overly filtered version had been the poster in all markets? Well, you’re right, being able to see the two pictures side by side makes the manipulation look extreme. And we’re so used to seeing filtered images on social media and advertising, etc. that maybe if the retouched picture were the only one available there wouldn’t be any cause for anger. I don’t know about that, though. Looking at the American ad by itself still doesn’t look representative of Anne of Green Gables. It’s so fantastic, with it’s soft-focus and sunset lighting, and the girl depicted doesn’t look like an orphan with a penchant for getting in trouble and making up stories about a haunted wood. She looks like… Oh, I dunno, some Instagram famous middle schooler who layered three different filters to get the right effect (that effect being “unrealistic elven princess”?).

So that’s the (belated) Monday Muse. Btw I have every intention of watching the show,  regardless of Netflix’s nonsense advertising efforts, because the show itself is being produced by the CBC and I’m pretty damn sure they will do their very best to do justice to one of Canada’s most beloved heroines.

See ya Friday!

-A

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